Pac-12 Names Fanaply Official Digital Fan Engagement Partner
The Pac-12 has announced a multi-year partnership with Fanaply, an eco-friendly collectibles and NFT solution provider, making the company its official digital fan engagement partner.
The conference will exclusively work with Fanaply to implement a digital fan engagement strategy to engage its community with NFTs and digital collectibles. The partnership kicks off with a free collectible NFT for all Pac-12 fans, with more drops coming throughout the football season, leading up to the championship game in December.
“We are very excited to select Fanaply, who will be a collaborative partner in our collective effort to build and issue desirable, utility-driven NFTs and digital collectibles for Pac-12 fans,” Pac-12 executive VP of sales Steve Tseng said in a statement. “We have known Fanaply’s executive team for many years and have the utmost trust in their capabilities in the NFT space.”