Live Event Tool Suite

 
 
 

Want to issue NFTs at your live events to monetize and gamify the user experience?

No problem. Our mobile SDK makes it simple to incorporate NFT sales and giveaways into a new or existing app, letting you encourage preferred user behavior and capitalize on the excitement of the moment to reward fans. Fully compatible with mobile web too!

 
 

Gamify

Gamify the in-person experience at any live event by creating challenges that let fans earn free NFTs for exploring smaller stages or sponsor activations.

Issue new NFTs in real-time to celebrate key moments such as a winning run or surprise guest appearance.

 
 

Sell

Sell rare, event-exclusive NFTs fans can’t get anywhere else.

Users can browse your NFT marketplace and shop your full range of digital collectibles on their phones with simple credit/debit card payments. No crypto knowledge is necessary.

 
 

Reward

Reward users with exclusive content, physical merch, or experiential upgrades for owning NFTs.

Extend the experience after the event with further NFT drops and online rewards that convert once-a-season fans into year-round participants.

 
 

Authenticate

Use QR codes to verify NFT ownership to unlock rewards and access to exclusive onsite perks such as after-parties, VIP seat upgrades, complimentary beverages, or vendor discounts.

 
 

Alert

Send push notifications alerting users to new challenges, NFT drops, and rewards as the event progresses.

 
 

Share

Users can view their NFT collection and share it on social media, gift their NFTs to other users, and export their NFTs to a crypto wallet, Apple Wallet, or Google Pay.

 

Case Study: Coachella Live Event

The Customer & The Goal

AEG Presents is one of the world’s most prominent presenters of live music and entertainment events, and each year they organize the Coachella Music Festival in Indio, California. In 2019, Coachella was looking for a way to gamify its festival and encourage attendee behavior with digital collectibles.

Our Solution

We designed and executed the Coachella Coin program inside the official Coachella app, gamifying the festival by rewarding fans with coins and digital collectibles for completing onsite challenges.

This program incorporated important sponsors like American Express and Shake Shack and drove thousands of IRL brand engagements. For example, on the first Saturday of the festival, we learned that a food vendor was underperforming. Within 30 minutes, we had created a new challenge in the app that drove hundreds of new customers to their food stall.

Results

  • 28% of all festival attendees engaged with the Coachella Coin section of the app

  • 15% of registered attendees completed one or more challenges

  • 10% opted to receive their digital collectibles as NFTs after the festival

The results of this pilot year were an overwhelming success, with Coachella’s Head of Digital calling it “by far the smoothest and most successful first-year digital program” they had ever done.